About Us
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Our Story
Our goal is to empower and develop youth, particularly secondary and high school learners from rural, peri-urban, and under-resourced communities, through career guidance education and skills training. We aim to bridge the gap between potential and opportunity by equipping young people with the tools, knowledge, and mentorship needed to overcome environmental barriers and achieve their dreams.
BEING. BELONGING. BECOMING.
How We Do It
Our activities include various events, such as masterclasses and career expos, that expose learners to a variety of professions, professionals, and post-matric study and skills training opportunities. We focus on personal development and self-identity as a catalyst for purposeful career planning from as early as Grade 8, teaching self-awareness, cultivating a growth mindset, resilience, and successful transition from school to the world of work. As we grow, we will expand our support to post-matric youth, including bursaries, scholarships, internships, and leadership training.



Our Core Values
- Being. Belonging. Becoming.
- We celebrate the power of embracing uniqueness, fostering a sense of community, and honouring the lifelong journey of self-discovery and personal growth.
Our foundational values include:
- Diversity
- Learning
- Community Building (Ubuntu)
- Growth
- Self-leadership
Why We Exist
With over 45% youth unemployment nationally and a growing number of graduates entering the market, there is a critical mismatch between qualifications obtained and the skills needed in the economy. Poor career guidance at school level leads many youth to make uninformed, costly decisions about their futures. We exist to guide youth toward informed career decisions, reducing risks and helping them change the legacies of poverty in their families.
Our Impact Areas
Addressing youth unemployment through career guidance and mentorship
Personal growth and leadership development